Brandon
Custom Suit Designer
Strategic visibility led directly to Georgia Bulldogs athlete clientele. He didn't change his craft. He changed who could see it.
Visibility Strategy
The market doesn't reward the most talented. It rewards the most visible.
Your work is good enough. It's the visibility that's missing. We help you become the obvious choice for the people you're meant to serve.
Jason "Jay" Lapointe, founder of J. August Media
Who We've Worked With
Trusted by teams who needed it done right.
The Work
Don't take our word for it.See what we have made.
Podcasts, event coverage, institutional campaigns, and nonprofit stories, from local schools to national organizations.
View the PortfolioWho Are You?
Not sure which door is yours? Pick the one that sounds like you.
I lead a church or ministry
Free Ministry Reach Check
Get a free breakdown of how your church shows up online, sent to your inbox.
I serve on a church media team
Free Frame It Right Guide
Get the free guide church media teams use to frame every Sunday before the first song plays.
I run a business, brand, or agency
Free Visibility Audit
Find out where your visibility is leaking. Sent straight to your inbox.
I need video, photo, or podcast production
Media & Podcast Production
We shoot, produce, and deliver. Hire us for your next project.
I run a nonprofit, school, or government program
Program Documentation
See how we document programs for funders and stakeholders.
Want to talk first? Book a Strategy CallWant Jay to speak or train your team? Book him to speak
Proof, Not Promises
None of them had more talent. They had more visibility.
You're already doing good work. The gap isn't talent, it's whether the right people can actually see it.
Tabula Rasa Language Academy
Language School
A single documentation video went viral. Enrollment increased. A third campus opened. Visibility didn't change the school, it showed the world the school that already existed.
Claudia
Nonprofit Founder
Her podcast became the platform. The platform led to TV appearances. TV led to speaking stages. One consistent voice opened every door.
Juan Carlos
Realtor
Lifestyle content built the brand. The brand led to game show casting. One intentional post can open a door you never knew existed.
Before a single frame was shot, we mapped out exactly what this piece needed to do: reach prospective doctoral applicants, reflect the SELI experience honestly, and support a specific recruitment goal. The strategy came first.
“Helped prospective applicants better understand and envision the experience in a way that written materials alone could not.”
Dr. Davis, Director of Leadership Development
- Increased visibility and awareness among prospective applicants
- Became a key element of recruitment materials
- Helped connect with a new generation of emerging leaders through visual storytelling
- Contributed to exceeding pre-pandemic application numbers
How We Work
You don't need more content. You need to be who they call first.
We step in as your visibility consultants and build the three things that get you chosen.
Clarity
Your message, locked.
Who you're for, what you do, and the one belief that has to shift before anyone hires, buys, or books.
Capture
Your system, built.
What to create, how often, and in what format, so visibility is repeatable and doesn't depend on motivation. We use AI wherever it saves you time.
Convert
Attention, turned into an ask.
A clear next step so views become calls, bookings, and clients.
How we work together
One project with a clear start and finish, or ongoing monthly work where we stay in your corner. On your call we'll tell you which fits, including our group program, the Visibility Circle.
What happens when you book
- 01
You book a Visibility Strategy Call.
- 02
We find what's actually stopping you from being seen.
- 03
You leave with a clear recommendation for what fits.
Book a call and we'll figure out exactly what that looks like for you.
J. August Media Is Run By
Jason Lapointe
Visibility Strategist, Founder of J. August Media
About 20 years ago, I asked a photographer I admired for a few tips. He told me he'd never share his settings and walked off. I decided if I ever had something worth sharing, I'd never treat another creative that way, and that belief still drives everything I build. Since then I've built two six-figure media companies, trained under mentor Omar El-Takori, and been in the room for headliner moments featuring Kevin Hart, Bethany Frankel, Tim Grover, Dave Portnoy, and Jesse Itzler, alongside work with the Atlanta Falcons, government contracts in Washington D.C., UNCF, Wellstar, and more. Outside of work, I'm a husband, father to two boys, and a committed Christian, family and faith come first.